VioVet Ltd was founded in 2006 by Luke Cousins, the then 16-year-old son of a successful St Albans-based vet and veterinary nurse. The business was initially an experiment to help the family's veterinary practice sell medication and feeds online following a change to the laws governing the sale of prescription medications.
John, Sharon & Luke at Kimpton, 2006
Since then VioVet Ltd has grown tremendously and is now one of the UK's largest and most trusted veterinary supplies retailers, outgrowing three warehouses before moving to Bedford in 2024. Now VioVet is owned by Pinnacle Pet Group, based in the UK. The company now employs over 100 staff members and distributes to thousands of pet owners each month, including many international customers.
VioVet Ltd offers a variety of pet and horse supplies, including prescription and non-prescription medications, food, toys and equipment. We stock many of the leading market brands, as well as our own-branded products and supplements. This is all offered at considerable savings to the customer who can expect to receive excellent value for money and an efficient, professional service whenever they contact us.
Our dedicated team of trained customer service operators, SQPs and IT specialists deliver a 5 star service you’d be hard-pressed to find elsewhere. This is all supported by a fully bespoke and internally developed warehouse system and website, designed to make ordering from us as simple a process as possible.
We have on-site Veterinary Surgeons who ensures our Medicines are stocked and dispensed to the highest standard of quality. Dr Nicholas Garside BVeMed MRCVS and Dr Sophie Meers BVetMed MRCVS's registration details can be found on the RCVS register.
Our consistent levels of service have contributed to us being ranked among the top retailers of pet food and medication in the UK by Trustpilot.co.uk and featuring various times in the Telegraph and Guardian newspapers for our success.
Our mission at VioVet is to help nurture the amazing connection that people share with their animals by always offering professional advice, friendly support and carefully selected products for the health, wellbeing and happiness of customer pets and horses.
We promise to put our customers first in all our endeavours, keep every shopping experience as simple and enjoyable as possible, and offer you our support, advice and expertise every step of the way.
We love to hear from you, so why not join the VioVet community by following us on our networks?
VetMedsDirect has been working alongside VioVet to bring you a wider range of products, including prescription medications. VetMedsDirect has been owned and run by VioVet since 2015, and has been operating since then from the same premises in Luton, Bedfordshire.
VetMedsDirect has now been fully merged with VioVet. If you had an account with VetMedsDirect you can securely login with your same details on the VioVet website and there will be no delay or disruption to the supply of your pet products.
Thank you for being a VetMedsDirect customer, we are confident that you will be just as satisfied with what VioVet can offer you and your pets!
If you'd like more information about the company merge, you can read more on our blog.